Hemp Care returns to Pitti Uomo

Pitti Uomo 96 – L’Altro Uomo – Arsenale – Ground Floor – Booth 35 – 11/14 June 2019


Hemp Care beauty routine returns to Pitti Uomo 96 after the warm welcome received in January.

Hemp Care is a 100% Made in Italy brand, produced and distributed by Allegrini S.p.A., which, with its cosmetic business unit, has been telling stories of beauty with 100% Made in Italy, zero km and environmentally friendly products over 30 years.

Hemp Care is an innovative project born from the rediscovery of a valuable ingredient, Organic Italian Hemp Oil, a real elixir of youth, rich in antioxidants like Omega 3, Omega 6 and vitamins E, B1 and B2 which nourish and hydrate the skin, leaving it youth, strong and elastic.

Hemp Care is a new way to nourish ourselves, seek fresh air, and take care of our bodies, starting from a correct daily beauty routine, made of products specific for the face, body and hair care, in the name of purity and renewal, always respecting the environment.

An exclusive and refined experience, thanks also to a design packaging and to a modern and trendy image.

At Pitti we are going to launch two new products, both made with cannabis sativa, free from parabens, petrolatum, mineral oil, SLS, SLES and colourants, which are becoming essential for every man’s beauty routine.

These products are not only perfect for styling but, thanks to the precious ingredients contained, they nourish the hair, giving it strength and shine. The new products, both tested by professional hairstylists, are the Styling Gel and the Matte Hair Wax.

All the products are characterized by a refined fragrance, which is the result of selecting fine scents, plunging the senses into an authentic aromatic journey through Sicilian Citrus, Bitter Orange, Sage, Hemp Leaves, White Rose, Jasmine, Spices and Precious Woods.




11/14 June 2019

L’Altro Uomo – Arsenale, Ground Floor

Booth n. 35